Social media users are searching out your brand on social media for many different reasons. But the main one that they all have in common is this: they want to interact with YOU.
A reputation takes years to build, but just seconds to damage irreparably. In today’s evolving social landscape, brands need to be prepared when a crisis arises. Managing your brand’s reputation on social media is more than just developing a friendly voice–you need a plan in place. What would you do if you found yourself in the middle of a social media fire drill tomorrow?
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