Our Story

The only agency ever founded on a wedding day.

Every great story starts somewhere—and ours begins with “I do.” A sponsored wedding turned full-service social media agency, Likeable has been breaking the norms since day one. Read on to learn about the origins of our company and the milestones we’ve achieved since then.

  • 2006

    The Wedding

    In 2006, Dave and Carrie Kerpen threw a sponsored wedding that raised over $100,000, including $20,000 for charity. Dave and Carrie exchanged vows in front of more than 7,000 people at the Brooklyn Cyclones’ stadium and generated $20 million in earned media through coverage that included CBS Early Show, ABC World News Tonight, CNBC’s On the Money, and The New York Times. Sponsors were thrilled with the results and asked what was next. They couldn’t get married again, so they started a company.

  • 2011

    New York Times Bestselling Book

    In 2011, Dave published Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks). The book quickly climbed the charts of The New York Times and USA Today to become a bestseller. It’s been published in 14 languages and has sold hundreds of thousands of copies across more than 50 countries worldwide.

    Buy the Book
  • 2014

    Women in Digital

    In 2014, CEO Carrie Kerpen launched her mission to connect women in digital. As the host of the popular podcast All the Social Ladies, Carrie has interviewed more than 200 successful businesswomen about their career journeys, experiences, and life lessons. These conversations served as the inspiration for her debut book, Work It: Secrets for Success from the Boldest Women in Business. Today, Carrie is a columnist for Forbes and Inc., with a focus on the impact of the digital revolution on women’s professional careers, personal lives, and overall sense of self.

    Learn More About Carrie

Likeable Media Today

Likeable was one of the first-ever pure-play social media agencies and remains rooted in social-first thinking to this day. With a strong expertise in finance, food, and fun, Likeable has been named a Top 50 Ad Agency & Top 50 Fastest-Growing Women-Owned Businesses by WPO and American Express OPEN as well as Crain’s 6th “Best Place To Work in NYC.”

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