2006
The Wedding
Every great story starts somewhere—and ours begins with “I do.” In 2006, Dave and Carrie Kerpen exchanged vows in a sponsored wedding that generated $20 million in earned media, including the CBS Early Show, ABC World News Tonight, and The New York Times. Sponsors, thrilled with the results, asked, “What’s next?” They couldn’t get married again, so they started a company instead.