H&M + Celebrity Designers= Marketing Success

H&M Celebrity Designers-- Three Bees

Earlier this month, on November 8th to be exact, fashion superstar Roberto Cavalli launched his exclusive collection at over 200 selected H&M stores around the globe.

This Italian designer icon has created a very glamorous collection for both men and women including underwear and the oh-so necessary accessories!

In March, H&M partnered with Madonna and debuted the “M by Madonna” collection. The fashion line was said to reflect her timeless sense of fashion and style.

Roberto Cavalli and Madonna are not alone, as they have joined a famous group of designers who have partnered with H&M in the past including Stella McCartney, Victor & Rolf, and Karl Lagerfeld.

From a marketing perspective, Hennes & Mauritz, better known as H&M, has proved to be right on the ball. Partnering with celebrities and well known designers is a sure hit with consumers.

Personally, I love shopping at H&M because they sell clothing that is affordable, stylish, and very trendy. At the same time knowing I can purchase celebrity designed items gives me an extra incentive to shop at H&M.

That reminds me…I have to go shopping for my upcoming & very exciting theKbuzz holiday party. Roberto Cavalli dress for under $80? You know where I’m headed. Make way for the budget fashionista!