Virtual assistant you say?

In today’s modern age of technology, we have instant and text messaging that allows us to communicate with our friends in a quick and easy way. Now they’ve taken it to the next level with this new concept called a virtual assistant. Alaskan airlines have developed this virtual person called Jenn to help satisfy any questions that a customer might have.

The good part about this is that when you can’t find the answer you’re looking for on their website, there is an alternative to waiting on hold for a half hour to speak to a person. I asked my virtual assistant Jenn a series of personal and airline related questions. When it came down to questions about the airline, she either directed me to specific links, or answered my question directly. When asking personal questions such as “How are you?” and “What color is your hair?” she responded to me as a regular human being would. This new bot they have created would be the equivalent of Aim’s smarterchild; a type of software that provides an alternative to human conversation.

If this new wave of communication between businesses and consumers develops, then not only would the airline industry have to keep up with this, but so would other industries. If they spread the word about this new concept more effectively, then better known airlines like Delta would become a part of a new and possibly successful trend. Ask Jenn some questions for yourself at