According to a recent article in promomagazine.com, Brian Quinton reports on a new promotion from amazon.com called “Amazon TextBuy It.” Amazon is allowing consumers to make purchases via text message. All users have to do is send either the name of the product, a search term, Universal Product Code, or ISBN number to the number 262966 (Amazon). Amazon will quickly reply back with a list of items and prices. Consumers can then reply back with the digital code of the product they want to purchase. When Amazon receives the order, Amazon will call the customer to confirm the purchase.
I feel this idea from Amazon is great. It would definitely help any impulse shoppers. With this new promotion, if I am sitting in class and I get the impulse to buy a "New York Mets Jersey" it is now one easy text away. This can even help people compare prices while already shopping to find the best deal. I think this promotion will do very well for Amazon and create a lot of buzz. I would definitely rate a 5 out of 5 bees.