To highlight the effects of climate change, Earth Hour is encouraging everyone around the globe, from the Eiffel Tower in Paris to the Empire State building in NYC, to switch their lights off for one hour tomorrow, 28 March, from 8:30 to 9:30pm, and will be using social media to get people talking about the initiative.
The campaign was created by the World Wildlife Fund in 2007 when 2.2 million homes and businesses switched off their lights for one hour. In 2008 the message had grown into a global movement, with 50 million people switching off their lights. Unlike any election in history, it is not about what country you're from, but instead, what planet you're from. VOTE EARTH is a global call to action for every individual, every business, and every community.
Earth Hour is using Twitter, Flickr, Youtube, Facebook and MySpace to help spread the word about their cause. Through Twitter, users can tweet out and remind others to switch off their lights and use the hashtags #earthhour or #voteearth, plus your #location, for tagging purposes. Currently, Earth Hour has over 8,000 individuals who are following them!
Interaction goes even further between individuals who are planning on doing their part for the night. People are encouraged to take photos on the night and upload them to Earth Hour’s respective Flickr page, with the Earth Hour tag, as well as the city and country they are in, and also to take create videos of the nights activities and post them on YouTube. Individuals can also do the same with 12seconds.tv Earth Hour is asking people to post creative videos of themselves in a 12-second practice run of their actions for tomorrow night be it by candlelight, flashlight, or mobile phone glow. Supporters can also join one of the many Facebook groups and fan page or MySpace groups for Earth Hour to learn more and connect with other people who are interested in the cause.
Even some global companies have vowed to turn out or at least dim their lights tomorrow night. McDonald’s has gone on record to dim the lights to their golden arches during the anticipated hour.
I love the fact that Earth Hour has decided to use social media to add a deeper layer to their platform. The reason I am aware of this is because I was sent an invite to join one of the many Facebook groups. I can only imagine how many other people like me are out there and are also telling a handful of their friends. I’m doing my part by sharing this info on our blog and will be flipping off my switch. Will you?
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