Breaking News: Facebook Adds Full Mobile Update Capabilities for Public Profiles

Facebook tonight added the ability for fans of public profiles to opt-in to receive updates via text message to their mobile phones. Facebook Public Profiles, formerly known as Fan Pages, are designed to be the official Facebook presence for companies, brands, politicians, celebrities, and organizations, and now, for the first time, fans will be able to receive texts with updates from their favorite "Pages".

This is not unexpected and is clearly a response to Twitter's incredible growth over the past few months, as Facebook continues to make changes to give businesses, organizations and celebrities more reasons to value their site and tools over Twitter's.

The new feature has great implications for companies marketing to and interacting with communities of fans or even hypertargeted sub-groups of its fans. A store can instantly update fans via text of a sale. A non-profit can text all of its fans with a call to raise money or volunteer. A politician can text a reminder to vote. A concert venue or artist can alert fans when last-minute tickets become available. These are just a few of the ways companies and organizations can use mobile features to reach their Facebook fans. What ideas do you have to incorporate text messages into Public Profiles?

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