So says Forrester: Social media spending in the US will increase from $716 million this year to more than $3.1 billion in 2014, increasing at an unprecedented 34% compound annual growth rate. For those of us who have been doing this for a while, this is not surprising. However, here's a thought to consider:
If this stat is right, and spending will increase for social media dramatically, then we might want to take into account the words of Adam Samer, an analyst with the Market Research firm Gartner. Of the 75% of Fortune 1000 companies that will invest in Social Media...50% will fail.
Can social media avoid the .com crash? Are brands intoxicated with social media, simply because Oprah is tweeting away, and Facebook is mentioned at every CEOs dinner table? Can businesses successfully create integrated conversational social media campaigns? What do you think?
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