Many of us get so caught up on Marketing on Facebook and other social media sites, that we forget about the overall goals. It all gets so damn tactical. Today, I spoke to a client. We were building her twitter, her facebook, you name it. But something felt wrong. I asked her what she was doing for her current client base to reach out and connect. Turns out, it wasn't much.
These tools, well, they're just tools. Remember the basics of marketing-- remember why you are extraordinary, and the tools will help you. Forget about the basics and the tools will distract you.
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