Social Media Marketing Declaration of Independence

thekbuzz teamWhen, in the course of human events, it becomes necessary for marketers to dissolve the push-marketing and mass marketing methods which have connected them in the past to consumers, and to assume among the powers of the earth, the ability to have a 2-way  conversation with consumers through social media, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the change. We hold these truths to be self-evident, that all consumers are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness- and to no longer be marketed to- but to be engaged with. That to secure these rights, marketers must listen first to consumers, and then must join the conversation by bringing value. That whenever any marketers become destructive to these ends, it is the right of consumers to speak up, on Twitter, Facebook, or their social network of choice. Prudence, indeed, will dictate that companies long established should not be changed for light and transient causes; and accordingly all experience hath shown that companies and marketers are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed. But when a long train of abuses and usurpations, pursuing invariably the same object of push and mass marketing evinces a design to reduce consumers under absolute stupidity, it is their right, it is their duty, to throw off such companies and marketers, and to provide new social media tools, voices, and conversation.

Props to the Founding Fathers, whose words I didn't really change much above. The complete text of the real Declaration of Independence can be found here. Happy July 4th from all of us @theKbuzz.