Yesterday, Nick O’neill of Allfacebook.com, posted “Why Facebook’s Revenue is Poised to Explode.” Who wouldn’t be intrigued with this title but what I found most interesting in the post was the reasoning: Facebook’s self-serve advertising platform for local businesses! Nick writes, “According to a new report from eMarketer, local online advertising will surpass national online spending this year. By 2013 local online advertising is expected to reach $19.18 billion, far beyond the $14.47 billion national online spending expected the same year. If Facebook can continue to experience rapid growth in local advertising, the company could become the most dominant player in the local space.”
Over here at theKbuzz we’ve seen the power of Facebook ads and how they can effectively be leveraged for local businesses. In general, they are still extremely underutilized. As local businesses become more educated about them and see how effective that they can be for reaching their target audience, then I don’t doubt this forecast at all. Businesses can target by location, as specific as a 10 miles radius around a city, age, sex, interests and more! For example, if you’re a ski shop in Denver, Colorado you can target ads to 18-35 year-olds in a 50 mile radius of Denver who like skiing, snowboarding, and more related keywords. When ads are this targeted and RELEVANT, they become a potent channel to reach a local business’s audience which in turn leads to more fans, customers and conversions!
If you’re interested in learning more about Facebook ads, check out theKbuzz’s webinar on them found at www.facebook.com/theKbuzz.
Do you have any specific questions about Facebook ads that you would like answered? Share them here!