How is Social Media Like Dating?

In today's Watch me Wednesday video, Dave compares companies using social media to first and second dates. Just as there are good daters that listen well and ask questions, and are generally interested in their partners, there are good companies using social media, who listen well, ask questions, and are responsive to their customers. And of course there are also bad daters that talk too much, and companies using social media for talking more than listening. What do YOU think? How well does the analogy work? What's worse, a bad date or a company using social media to broadcast instead of listen and engage?