Is the New Twitter a Gamechanger?

Yesterday, Twitter made a huge announcement about upcoming changes to their platform, unveiling the "New Twitter"that will roll out in the next several weeks. With partnerships with Ustream, Etsy, YouTube, Flickr, Kickstarter, Twitpic, and others, Twitter will offer on-site easy-to-access to videos, pictures, maps, and other media content. Twitter is calling their new design "an easier, faster, and richer experience." The question is, will it drive more users and more use from current users, who often leave or become less active on Twitter after their first month? Will it make it easier for businesses and organizations to leverage Twitter to accomplish their objectives? In today's Watch me Wednesday video, Dave suggests that this is a gamechanger. Are you as excited as we are about the potential of the new Twitter? What are YOUR thoughts?