By Cara Friedman Celebrities and businesses have a lot in common. Both need to maintain their brand image, both want to listen to their followers, and both have negative things said about them all the time. Social media, and more specifically Twitter, has become a hub of personal and company branding. In light of recent gossip, celebrities have been taking to their Twitter accounts to set the records straight and speak directly to their fans.
When rumors started to spread about actress Eva Longoria and athlete Tony Parker getting a divorce, Longoria took to her Twitter account to directly let her fans know what was going on. When pregnancy rumors about celebrity stylist Rachel Zoe and singer Pink began, they also addressed the issue on their Twitter first. Most of these celebrities are people who “get it” and understand the power of social media. These celebrities should serve as examples to businesses for how to best utilize their Twitter account.
Cut Out The Middle Man
There is no need for reporters or press releases on Twitter. If you have something to say to your followers or a big announcement to make, just tweet it! Cut out the middle man and speak directly to your fans and followers. When you use your Twitter to post press releases you are losing the potential connection to your fans. Twitter helps you connect directly to your followers so take advantage of it!
Similar to not using press releases as tweets, don't speak in company jargon. Your company is not a person, it is a company run by people. Be human and speak in the voice of the employees tweeting and not as a fictional character of the company. In real life, people engage in a back and forth communication. Twitter allows you to do the same. Join in on conversations about your company. Respond to people that are tweeting at you and about you. Don't sound like a corporation. When you use terms and words like a human, you become more likeable.
Do Not Ignore
One mistake a lot of companies make is not responding to everyone. They may think they are being responsive by thanking people for retweeting them and responding to compliments, but what about the people with negative comments? Ignoring someone who tweets something negative about your company will not make it disappear. The person will still come up in searches and will most likely get louder if the issue is not addressed. Learn from this example by music group Guster where they respond to negative feedback they received on their newest CD. Addressing negative comments and singling out the people who have problems with your business will not only silence the negativity, but also satisfy the unhappy customer. People who have been vocal about negativity will be just as vocal about their happy solution.
Do you think your business will try to tweet more like a celebrity? What are some ways that you listen, respond, and directly communicate to your followers? Share your thoughts in the comments!