Can Social Media Save the Children?

By: Mallorie Rosenbluth

Last week, we blogged about Keep A Child Alive's World AIDS Day campaign in which celebrities performed a digital life sacrifice to raise money for children and families affected with HIV/ AIDS in Africa and India. To date,  the campaign has only managed to raise less than $300,000 even with powerhouses like Lady Gaga, Justin Timberlake and Kim Kardashian behind the efforts (to donate and help bring your favorite celebrities back to digital life, visit

Perhaps a million dollar goal is too lofty, especially in this economy and with the holidays right around the corner. Especially when the donation amounts on the website start at $30 (though the fine print says you can select "other" and donate a minimum of $1). The feeling you get on the site is that a $30 donation is the recommendation. But not everyone can donate $30, no matter how great cause. That $1 donation is far more likely (you probably have that much changing lying in your couch cushions).

And dollar donations are exactly what is promoting with the latest campaign to help improve the lives in children in developing nations. The campaign is urging users across social platforms to watch and share this video and then donate $1 (no more, no less) on December 7th (that's tomorrow!). The goal they're hoping to reach is $10,000. The money will then be used to bring Amazon Kindles to children who otherwise go without paper books and literature of any sort. They're even organizing a virtual flashmob for the occasion.

Take a look at this video below, and help spread the word! Do you think this campaign will see more success than Keep a Child Alive? Leave your predictions in the comments.