Do You Need Multiple Personalities To Work In Social Media?

By Claudia Titolo The other day, a potential client walked into Likeable Media and really got me thinking. His main question was, how are you going to get the voice/tone of my brand? For some reason, this didn’t really seem like a challenge to me. It’s just something, I think, that we’re so used to doing and it got me thinking. Every day, we all have to be in over 5 or 6 different mindsets throughout the day. Whether our client requires us to speak to suburban housewives, interior designers, young couples, or even fans of vampires, we’re constantly changing our personalities to fit those of our clients’ audience.So, I decided to share some of this with all of you fine people. So many companies understand that they need to be involved in the social space, but some don’t truly understand the concept. Social media is a way to bring a face and a personality to a brand. That’s what makes the newsfeed so important. So, how do we keep our heads on straight? Well, I guess the answer is, we really are a little crazy.

Do Your Research

The best way to get in the mindset of a client’s audience is to do your research and keep an open mind. Start by looking at their website, ask them questions about their audience, and don’t think about anything else! If your mind is open to something new, you’ll be able to understand what that audience is thinking and what they want to talk about.

Go Offline

I know it sounds crazy, but speaking in person really could help! Working at an agency, there’s a good chance you’ll find at least ONE person that is in-line with the audience you’re looking for. So, go talk to them! Sometimes, you need to take the conversation offline to get an understanding of what people may want to talk about online. Is your client’s fan page all about paranormal romance? Find a paranormal romance reader and ask them what intrigues them.


You may not get it right at first, but that’s what Facebook Insights are for! If you see a spike in interaction on a specific day, you can be pretty sure that your status update really caught your audience’s attention. So, start basing your content around posts just like that!

Have Fun at Work!

Here’s some insight into our day at Likeable:

Loud Noises: [Anchorman reference, in case you didn’t catch it] You will never come into the Likeable offices and hear crickets. Well, if you do hear crickets it’s just because the song of the moment might have some funny sounds in it. We’re constantly listening to music and talking to each other. Whether the conversation is about a movie we all saw, or brainstorming for a client, we are constantly being inspired by each other. That is what keeps us energetic and always thinking.

Now playing: Stereo Love- Edward Maya featuring Vika Jigulina

Previously playing: Cosmic Love- Florence and the Machine

If those completely different genres don’t keep our minds open, I don’t know what else will.

Do you think it is necessary to have multiple personalities to work in social media? Share your thoughts in the comments below!