By Amy Kattan BOO! Did I scare you?
Halloween is a marketer’s dream: Besides the fact that it’s a seasonal holiday (which we all know brands love), it’s a holiday that allows for endless creativity, since it's the one day during the year that people are actually expecting the unexpected. In between the ghouls, goblins, and other things that go bump in the night, these 3 campaigns managed to grab our attention:
Mike's Hard Lemonade: The brand's “Keep the Party Screaming” campaign currently centers around a Facebook application called the “Zombifier,” where users can upload a photo and transform themselves into zombies by choosing from a selection of eyes, mouths, wounds, scars, and blood splatter (I had a little too much fun with it, as you can see). Each new “zombie creature” is featured in a photo gallery and a new "zombie" is featured in the Mike’s Hard Lemonade profile picture each day.
UNICEF: This charitable organization launched a "Trick or Treat Costume Party" Portal. Besides being able to donate directly from the portal, a main feature of this Digital Costume Party is the Costume Creator, an application where users can upload a photo of themselves and try on various digital costumes and photo filters for free, with additional options available for $5 and $10 donations. UNICEF has also added a Microsoft Tag code to their orange boxes, making it easier for supporters to make a donation.
Angry Birds: Rovio has launched a special Halloween edition of our favorite mobile game, Angry Birds. The new version of this popular game features "hundreds of pigs, pumpkins and plump, pulverizing birds! 45 daunting levels of pig and pumpkin-smashing action! A Fearsome Tale of a Golden Egg… of Terror!"
What are some marketing tricks and treats you've seen this season?
What are some of your favorite Halloween-themed social media campaigns?