— Likeable Media(@LikeableMedia) December 10, 2011
See? Much more interactive than any screenshot could ever hope to be. There is big potential here for the blogosphere and even the "traditional" web to make itself more social by embedding Tweets and taking the conversation over to Twitter.
One thing is for sure about New Twitter: it's pretty! And now, it looks the same everywhere you go. With 43% of Twitter users accessing the network via mobile devices, it's no wonder that they've turned their focus back to developing their mobile apps. Both the iPhone and Android flavors of the app sport the same new and improved look and feel. Even the recently-acquired TweetDeck got a facelift to match the interface. One of my favorite features of the new Android app is the ability to @reply someone from the top of their profile. I can just tap and start typing my message to someone without looking for a "Reply" button. Also, the #Discover button lets you browse the hottest trending topics and not only read tweets associated with them, but find out why they're trending. Why is this good for a brand? A more aesthetically pleasing interface means people will be using it for longer periods of time, and that's more time they'll be engaging with your brand. The ability to more easily engage from your profile page lowers the barrier to entry and encourages interaction. And finally, improved hashtag surfing makes it easier for users to join conversations all over Twitter.
Ultimately, the New Twitter is much simpler and straightforward. It's a pleasure to use, and I think we'll be seeing a big increase in the user base as the new look rolls out over the coming weeks. Anyone can tweet. But now, more and more people will actually want to tweet when they see how easy it is.
Have you tried the New Twitter? Do you love it? Hate it? Let me know in the comments below!