A Likeable Lesson from @Instagram

By Brian Murray

Likeable Media is a Full Service Social Media and Word of Mouth Marketing Firm. We have over 30 employees and 60 plus interns who live and breathe social media. We use Facebook, Twitter, Pinterest, and Google+. But one platform we truly love is Instagram. Earlier today, Instagram, a company that has zero revenue, was purchased by Facebook for one billion dollars. What does this mean and why did it happen?

Why did this happen? Instagram is likeable. It's simple and easy. It does one thing really well, better than anybody else. They have an engaged community of over 19 million people and they just launched on Android last week. It plays well with others and allows you to share your pictures on a variety of networks seamlessly. It encourages comments and likes. It doesn't try to be everything to everyone.

What does this mean? Mark Zuckerberg said Facebook is acquiring a talented team and an amazing product. Kevin Systrom said their hope is to create a better Instagram while continuing to have it function as a stand alone product. To me, this proves one thing above all: we should all strive to create great products for the masses. Don't worry about where the money will come from, just keep improving and growing. Eventually you will be noticed, and if it is a truly great product, your payoff will come.

A Lesson from @Instagram Make products that you are #Passionate about. Be #Transparent in your dealings with the world. Be #Driven in your desire to succeed. Don't fall into the trappings of others, be a #ThoughtLeader. Most of all make something that is #Likeable.

What do you think of Facebook's latest acquistion?