Social Media for the Adult Beverage Brand: Challenges and Opportunities

By Dave Kerpen In this week’s Watch Me Wednesday, I interview my old friend Christian McMahan, CMO of TouchTunes Interactive and former CMO of Heineken. We discuss the challenges that adult beverage brands face in social media and marketing products in a regulated industry. Social media provides an opportunity to put a personality that people will want to connect with behind adult beverage brand. For beverage brands showing personality is the most vital part of a social media campaign.

What challenges and opportunities do YOU see in Social Media?