Social Media’s New Publishing Rebel: @RebelMouse

By Theresa Braun Social media is relatively fragmented: you blog on Tumblr or WordPress, you share photos on Facebook or Instagram, you tweet and retweet on Twitter, and you check in on Foursquare. There are a multitude of social sites and apps to be updated and followed, and more are popping up each day. The newest platform to arrive on the scene is set out to bring all of these pieces of the puzzle together, aggregating your feeds and curating your content. Led by former Chief Technology officer at The Huffington Post, Paul Berry, Rebel Mouse creates a holistic view of a user or brand’s online presence and makes it incredibly easy to have a great homepage.

At first glance, it looks very similar to Pinterest, allowing users a pseudo bulletin board to post social stories on. Rebel Mouse automatically generates content and refreshes your page, pulling stories from your social feeds. Or you can actively add stories either by creating a new post. Rebel Mouse also allows the option to edit headlines, arrange posts, and add notes. Eventually, we might see an e-commerce aspect or sponsored content for brands.

Rebel Mouse is determined to help brands become awesome publishers, while offering unique opportunities for engagement. Berry told Mashable, “A social platform where you are just reading doesn’t feel right. A publishing platform that isn’t social is frustrating.” News sources, including NBC, have been the first to embrace this. Rebel Mouse allows a news “front page” journalists can share with their audience. Other notable Rebel Mouse users are Mashable, Jennifer Preston from the New York Times, foursquare co-founder Dennis Crowley, and HARO founder Peter Shankman.

Rebel Mouse is currently in beta and invitation-only, but I was lucky enough to gain access and give you a look into the platform.

Here’s an example of what a homepage looks like:

Your dashboard allows options for adding tweets, adding collaborators to your account, creating posts, and changing your design preferences.

With the “Stick It” bookmarklet tool, you have the ability to pull in content from anywhere on the web, similar to pinning on Pinterest.

What do you think about this combination of publishing and social feeds? Is there a case for fragmentation or is there a need for a single, aggregated home page? Would you use Rebel Mouse for your personal use or brand?