Hey Marketers, Shut Up and Just Be Valuable!

By Dave Kerpen In this week’s Watch Me Wednesday, I discuss why marketers need to shut up and just be valuable. During a recent interview I was asked how brands can stand out among all of the different marketing channels and noise. My advice: stop being part of the noise! Marketing should be used to make consumers' lives better either by teaching, entertaining, or being useful. Some brands that do an excellent job of providing great value are Ritani and Autism Speaks. Ritani, one of our Likeable clients, inspires women with questions and quotes about love and weddings. Autism Speaks provides helpful information, articles, and support to people affected by autism.

What brands have you seen provide valuable and likeable content?