The Likeable Podcast 4: Being Authentic with @AdamKmiec

By Frank Emanuele

Likeable Award winner Adam Kmiec of the Campbell Soup Company talks about the importance of brands being authentic in social media. Also, Frank & Cara talk about Mike & Ike's latest campaign, and what's the haps in social media?

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What brands do you think are most authentic in social media? Have any thoughts on the Mike & Ike's campaign? Sound off!