By Tiffany Hopkins Since Vine's launch in January, the fashion industry has solidly established its presence on the social network. From launching a campaign, to giving fans exclusive behind-the-scenes access, to marketing their latest offerings, these chic brands are giving Twitter’s new short form video app some serious fashion cred!
Check out these stand-out brands for tips on how your brand can take advantage of social media's hottest new network:
Steve Madden: The shoe and accessories retailer recently leveraged Vine when it launched its bi-annual Sneak Peak campaign with the help of five hot photographers. Each photographer highlighted a different shoe from Madden’s spring collection lending their own unique aesthetic to each six-second clip.
Takeaway For Your Brand: Enlist social media influencers like bloggers, vloggers and photographers to create distinctive Vine videos to help your brand stand out while also taking advantage of their social followings to grow your presence on the network.
Calvin Klein: Who can forget Calvin Klein’s steamy Super Bowl commercial featuring model Matthew Terry for the male underwear line? Leveraging buzz from the TV spot, the designer took to Vine throughout the game to give fans additional footage of Terry working out in nothing but his Calvin’s. This led to hundreds of retweets and interactions on Twitter and lots of media buzz following the game.
Takeaway For Your Brand: Take the additional footage captured during commercial shoots and re-purpose it for Vine! Followers will be thrilled to gain access to exclusive content and your campaign will gain greater longevity for no additional cost and very little legwork.
Burberry: It’s no surprise that this London fashion house is leading the fashion pack on Vine. A digital pioneer in its own right, the brand has already attracted over 4,000 followers in less than two months with content centered around exclusive backstage access to its Fall 2013 London Fashion Week show.
Takeaway For Your Brand: Share behind-the-scenes video clips of major brand events to make followers feel like they're a part of the process and develop a personal connection with your brand.
What's your favorite brand on Vine? Share in the comments!