10 Tips For Impressing Employers On Social Media

By Brian Murray

Here is a wonderful statistic via Jobvite that will only continue to go up: 73% of companies have successfully hired a candidate from social media. You are the sum of what you can do and who you know. When employers are hiring they are looking for someone who can do great work and communicate well.

Social media is a movement that is no longer about Facebook or Twitter but instead about communication. This is why your social profiles and interaction will impact whether or not you get a job.

What Your Profiles Say About You

Working in Human Resources, I evaluate how people communicate. Not only do I analyze communication skills in interviews and email, but I also look at how candidates communicate publicly. (And no matter what their privacy settings are, all social media is some type of public-facing communication.)

I want to see that you are professional (and fun) on a few different platforms. You don’t necessarily need to be the biggest tweeter but I'd like to know that you understand the platforms and can use them.

How Are You Communicating?

For many careers, you need to know what's going on in the world and how to comment and contribute on these events. Social media is not just a hobby or a way to keep up with friends. It's how you contribute to and communicate within your industry. If your career doesn't demand social media involvement, one day it will (just like email gradually did).

Being Found

The Social Resume goes far beyond the old paper resume. As a citizen of the Internet you are able to put together a much larger portfolio that is public and always on display. There are many different aspects to creating your social resume but the first thing you must consider is what shows up when someone "Googles" you. Beyond that you can put together a simple aggregation site such as About.me or Flavors.me that will direct people to the right version of you.

10 Tips For Impressing Employers On Social Media

  1. Don’t complain about your current job in public.
  2. Watch your language. That doesn’t mean you can never curse but consider the world sees it.
  3. Don’t be overly negative. Sure we all have tough times but remember negativity is draining on you and the workplace.
  4. If you are on the job search, don’t tweet to every place in the world asking for jobs. It makes you look desperate and I don’t really feel special.
  5. There is a huge difference between a typo and not being grammatically “aware.”
  6. Consider that everything you are putting out there represents your brand as well as those who you associate with, whether it be people or organizations.
  7. I’ll question your use of Twitter if the only thing you post is pictures of your cat and you are never actually engaging with people.
  8. Be an expert. Whether it is for the career you have or the career you want, curate content that depicts you as someone who knows what they are talking about.
  9. Think about your branding. Use the same username (when possible), language and images across your platforms. People remember what they see and are told repeatedly.
  10. Don't wait until you need your Social Resume to update it. You should always be improving and refining it!
Think you have a great Social Resume? You can always apply to Likeable!

Has social media helped get you a job? Do you think your social profiles have ever prevented you from getting a job? Tell us in the comments!