Pinterest Pop Quiz: Will Your Brand Pass or Fail?

By Amanda DiAntonio  

According to data from the social bookmarking and tracking firm ShareThis, Pinterest is close to overtaking e-mail as the third most popular sharing channel behind Facebook and Twitter. In fact, Pinterest accounts for 23% of all social media-driven e-commerce sales, despite being a significantly smaller social network.

Since the holiday season is right around the corner, it’s time to give your Pinterest brand page a pop quiz. For each section, take a look at the corresponding numbered paragraph below to find out if your page passes or fails.

1. The Profile Picture

Is your profile picture clearly depicting your logo? A clear brand name or logo is what you want here. Especially because when images are repined, your profile picture often accompanies it in a much smaller version. If you’re gaining visibility, your brand name must be visible.

2. The Page Description

Who are you and why are you here? You have 160 characters to tell your brand’s story, the rest is up to the images. State what you do and why someone should follow your brand on Pinterest.

3. The Verified Link

Are the terms SEO and analytics ones you like to hear? On Pinterest, one little check mark holds a lot of value. Verifying your website link increases SEO and gives you access to Pinterest analytics. It also provides you the option of using rich pins on your page.

4. The Followers 

Want to increase this number? Of course you do! For most brands, Pinterest followers will not skyrocket overnight, but providing quality content will ensure a steady increase. Pinterest users are quick to repin something they like, but that doesn’t mean that they will necessarily follow the original pinner.

5. The Board Titles

Can you describe this board in 3 words? Though this is not a proven statistic, I have found that Pinterest brand pages with short, concise board titles are much easier for users to navigate and improve the overall look of a page.

6. The Board Cover

Based off of this image, would you want to see the rest of the board? Board covers are not something you want to neglect. This may seem like a no-brainer, but there are plenty of brands that are not putting their best foot forward here. Look at your board, pick the most appealing image that fits well into the cover frame and there you have it. It may be simple, but do not overlook it.

Once you assess these 6 crucial areas on your brand’s Pinterest page, it will be pretty easy to determine whether your page needs an update.

What has brought your brand success on Pinterest? Share your answer in the comments below!