8 Things We've Learned About Jelly

By Brian Murray Jelly is the latest start-up from the founders of Twitter, following Square and Medium. Approximately two weeks ago, it launched as a mobile question-and-answer platform on both iPhone and Google Play. With the app, users ask questions with a picture and then receive answers from connections. Jelly hasn't spoken publicly about numbers, but the mission has been stated: "Jelly Helps People." Many updates and improvements have been promised, but here are eight things we at Likeable Media have learned about Jelly so far.

1) Jelly is tied to your current network.

All of the hard work you've done cultivating your network on other platforms won't go to waste. You have two options upon signing up: You can either connect Jelly with your Facebook account or your Twitter account. Users will only see questions from their direct connections, along with those connections' networks (bad news for those that are choosing Jelly as their first social network). And Jelly has already hinted at adding other networks in the future.

2) Settings don't exist...yet.

Currently, upon signing up there are no native settings in Jelly besides the initial question about accessing location data. You cannot sign out or use multiple accounts. You can control your notifications and location information from your phone settings. I'm positive we'll see some changes to this in the next iteration.

3) There is only a user timeline.

If you are moving quickly and get rid of a question it is gone forever. There is no going back. However, if you do interact with a question by starring, forwarding, or answering it, you can go back and see it later. You cannot access the timeline of others. It'll be interesting to see if Jelly changes the way you engage with questions and answers.

4) Jelly is very polite.

The only number provided by Jelly is the amount of "Thank You Cards" a user has received. "Thank You Cards" can be sent by the person who asked the question to anyone that has answered. The use of the cards appears to be up to the user now. Some users are thanking everybody, while others are only thanking good answers. You can also give feedback by tapping "good." It's important to give positive feedback and say thank you!

5) Users don't have profiles.

This isn't a network based on following like Twitter or on mutual consent like Linkedin and Facebook. Your identity doesn't live on Jelly. Instead Jelly enables you to find users on Twitter or Facebook. 

6) Brands are answering and asking questions.

Some companies have it in their DNA to be the first into new territories. We've seen a bunch of brands already on the platform. My favorite so far has been Ben and Jerry's because they immediately understood the platform! Brands will continue to look at the platform because it allows for instantaneous feedback and enables them to paint themselves as an expert.

7) The conversation begins on Jelly and continues somewhere else -

Right now there is no conversation going on here. There is no nested questions. Jelly is simply a place to ask questions and give answers. Of course people are doing other things such as sharing pictures asking for comments but those don't seem to be getting as much engagement. If you want to continue the conversation you can easily access their Facebook or Twitter but that is where you will have to keep talking!

8) Jelly will evolve.

Jelly has stated that there is a lot coming down the pipeline for us. There are already many questions about improving and adding features on the platform. The first few days of use, I saw questions that were simple or better suited to ask Google. Now people are asking questions about preference or ones that require expertise. These are getting more engagement.

Bonus Observations:

  • Answers appear to be capped at 100.
  • Answers currently appear in chronological order.
  • You can send a question via SMS or email to others, but that link only works until somebody answers the question. If you copy the link to the clipboard you can send it any way you'd like.
  • Drawing on pictures is a trend that doesn't seem to be going away.

What are your thoughts on Jelly? Do you see it becoming a mainstream network or is it going to be a niche platform?