By Kelly Byrd This is part one of a two part content series.
There have been a lot of posts thus far in 2014 about social media content strategy. Should you include cats or other animals? To live tweet or not to live tweet? How should Facebook content vary from Twitter content? And so on.
Algorithms are constantly changing, new iterations of platforms are being released often, and launches are happening more often than one can keep track of. However, some rules remain, such as avoiding use of the following four things in your social content:
1. Multiple CTAs: Do you want readers to LIKE the post, or click to read the blog post or enter to win? Pick one. Too may calls to action not only confuse, but also frustrate. Including a call to action in your social content can be a great way to drive traffic/entries, etc. but please, be thoughtful about how and when they are used. As Peyton Hutchinson noted in a recent post for B2c, "When calls-to-action are done right and in sufficient quantity, they can ensure visitors will keep coming back for more."
2. Long Links: It may seem commonplace, but there are still brands who are sharing long links in their social content. Blame it on your intern. Blame it on your mobile device. No matter where you point the finger, this is inexcusable. Take advantage of the full potential of the data that your social content may provide and, please, use shortened, trackable URLs (preferably customized!) and/or the link attachment feature that several platforms provide.
3. Buzzwords: Innovative. Revolutionary. Groundbreaking. Enough! Get to the point and tell your communities about the subject in a conversational tone. Social content is not a place for traditional marketing language. Save that for your news release.
4. Irrelevant References: #TBT. John Travolta. Game of Thrones. Sharing timely content is important, but brand relevance should not go out the window for the sake of pop culture references. You should still always ask, "How is this relevant to our community?" Remember, each community is different. What's relevant to your Tumblr followers may not be relevant to your Facebook community.
BONUS: How To Reclaim Your Reach in the Facebook News Feed - a free report to optimize to your content strategy.
What else do you make an effort to avoid in your social content? Let us know below in the comments.
*Infographic by Samy Simorangkir
Stay tuned for part 2 - on things that you should be doing in your social content.