Pro Tips: 4 Things You Should Do In Social Content (Pt. 2/2)


By Kelly Byrd This is part two of a two part content series. Part one: "Guide: 4 Things You Should Avoid Using In Social Content"

We've talked about what you should avoid doing. Now, what should you focus on?

1. Ask A Question: Give your communities an opportunity to provide feedback and to interact with you/your brand. Start a conversation. When you have the necessary community management in place, this is a wonderful way to increase engagement and reach levels and identify active community members for surprise and delight opportunities.

SEE ALSO: HOW TO: Boost Engagement Without Touching Your Content

2. Start With A Verb: Often the goal - or at least one of them - for social content is to prompt action(s). Make your request clear at the beginning. Especially on social networks, no one wants to have to read through long copy.

3. Include an Image Call-To-Action (CTA): When your content gets shared, regrammed, or RT'd the CTA copy is often edited or removed. Ensure that the action is taken by including this request on the actual image so that it never gets lost.

SEE ALSO: The Call-to-Action: A Necessary Evil

4. Create Value: Review your statistical analysis of content performance (you're doing that, right?!) and your understanding of your communities. Then, take it from social media marketing leader Sree Sreenivasan (@sree) and make sure every piece of content has at least one of these attributes - the more the better:

  • Helpful
  • Useful
  • Informative
  • Relevant
  • Practical
  • Actionable
  • Timely
  • Generous
  • Credible
  • Brief
  • Entertaining
  • Fun/Funny

BONUSHow To Reclaim Your Reach in the Facebook News Feed - a free report to optimize to your content strategy.

Calling all social media copy-writers and content marketers - what else do you suggest doing in social content? Let us know in the comments or tweet to @KelByrd.

*Infographic by Samy Simorangkir