Brands have long known the importance of appealing to women. Studies show that the women are responsible for 80 percent of household goods purchases. Now that social media has become such an integral part of marketing strategy, it’s critical for brands to relate to their female audience online. According to a recent Pew study, women use every major social media channel more than men, with the exception of LinkedIn. Numbers don’t lie: women dominate social media.
So, what does this mean for us marketers?
In today's episode of Carrie's Corner, Carrie offers insight into why you should take these trends seriously and how to position your social media messaging.