By Michele Weisman Twitter is my favorite social network. But when I first joined Twitter back in April 2009, I thought, "why in the world would anyone follow ME on Twitter?" Five years later and 30,000 tweets sent, I have a community of over 12,000 Twitter followers. If you're looking to grow your following, I may have some insight.
With 560 million active users and 5,700 tweets sent every second, how do you separate yourself or your brand from the rest? One strategy that's often overlooked is your Twitter bio.
Talking about yourself is challenging. Talking about yourself in 160 characters or less is even harder. When writing your bio for your personal account or brand, remember these three things:
1. Answer the question for the user: “What’s in it for me?” Before you begin writing your bio, determine your value proposition. What type of content can followers expect from you? What expertise do you bring? On Twitter, you have the platform to become a "mini Oprah." People who share their expertise with others (no matter how small the niche) greatly improve the quality of Twitter and become reliable “go to” individuals. Your Twitter bio should position you as an expert in your field who serves a specific audience.
2. Use appropriate keywords. People love searching for things on Twitter. In fact, there are 1 billion Twitter search engine queries each day. Your bio is very important because it shows up on these searches. What exactly does this mean? Make your bio keyword heavy so that it contains the phrases that you want to be ranked for.
3. Show some personality! Be quirky and show the "real" side of you. Tell a one-of-a-kind story. What are your unique hobbies and passions? Why should someone follow you?
What are your tips for writing a great Twitter bio? Share your bio, or your company’s bio, by pasting it into the comments below or tweeting it to @ottogrl.