Why Wearable Technology Matters in 2014


  By Dylan O'Shea

Over the past few years, wearable technology has been becoming more and more prevalent in our daily lives.  What was once just a cool idea is now a vastly growing and readily available form of technology. 

The market for the wearables business is expected to exceed $1.5 billion in 2014, double its value last year, according to a report from Juniper Research.

From Google Glass to the Samsung Galaxy Gear--and every fitness and athletic device in between--there is something for every lifestyle. This undeniable trend  presents a very unique and new opportunity for brands seeking innovative ways to participate and interact with their customers.

With the explosion in popularity and the different ways wearable technology can be applied, there are several reasons why brands should start considering how they can leverage it.  Below are three reasons why wearable devices should be included in your 2014 marketing plan.

1. Not many other brands are currently using the technology.  

Unless you are affiliated with Nike, Google, Apple, or Samsung, chances are you haven’t stepped foot into this world.  Being one of the first in this space will not only present your brand as innovative and cool, but it will allow you to try new things and give you a head start on your competition.

2. It allows you to create new experiences. 

Wearable devices open up a completely new realm of possibilities because of their ability to connect people directly to their surroundings and automatically store to their devices.  This ability allows brands to explore interacting with consumers in ways they never have before.  Take a look at this wearable experience Esurance provided visitors of the South Beach Wine & Food festival.

3. It allows people to share and connect easier than ever. 

Facebook, Twitter, Instagram, and WhatsApp are already on Google Glass and the Samsung Galaxy gear--and there is no doubt that they will continue to be integrated throughout new devices.  The fitness and health industry (which is the leader right now in wearable technology) also integrates directly into social media platforms so that people can share, compete with, and gauge each other’s performance.

Wearable technology has been discussed for years, but it is finally time for brands and users to reap the benefits it provides.

Are you currently using wearable technology or know someone that does?  Share your thoughts on the potential uses in 2014 and beyond.