Don't Copy This Popular Social Media Trend (Or You'll Regret It)


By Carrie Kerpen

"What's our ice bucket challenge?" You can imagine how many execs have asked that question of their marketing teams over the last few months.

In this week's episode of Carrie's Corner, I talk about the ALS Ice Bucket Challenge and why it was so successful. Looking to to re-create this level of sensation for your brand or business? Creating a viral phenomenon is no easy feat. Let me explain why.