5 Steps for Creating a Social Media Strategy

By Danielle Eckert and Corey Smock

Modern day social media marketing can be tough to navigate. Only the tactical will succeed. Marketing success in business is now influenced, and sometimes dependent, on social media success. It was recently reported that 93% of marketers use social media for business. But the question remains: How many individuals in that large majority really have a plan? Developing and executing a social strategy is an essential component to being a successful social marketer.

The infographic below provides a great starting point for anyone looking to create a social plan and generate a return on investment.

After following these five steps, don't be afraid to dig deeper. There is plenty of space in here to let your creativity shine through. The social space is an incredible beast that is constantly evolving. Being innovative and strategic are the best ways to survive. (Take a note from Kevin Bacon, in Tremors.)

What steps would you add to our list?

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