It’s no secret that the animal kingdom is well and alive on the Internet. Browse any one of your social networks and there will be a plethora of cat memes and dog gifs.
Many brands have capitalized on using animals in their ads. The Budweiser Clydesdales have been a staple for Anheuser-Busch since 1933; more recently, the brand introduced Labrador puppies, because: puppies. Or maybe you are more interested in cats? My personal favorite has to be the Cravendales #catswiththumbs campaign. Or take the Wonderful Pistachios use of an actual Internet-famous cat, Keyboard cat (R.I.P. you talented little dude). Certain brands are built around, and well known for, their animals (the Geico Gecko, Tony the Tiger, and the Aflac Duck, to name a few). Brands use animals in their advertising not only because they are cute, but to tie that association to their brand to make it more recognizable.
Below is a ranking of the 15 most popular animals that have graced the Internet in recent years.
No matter the shape, size, or amount of fur, it is obvious that consumers are crazy about animals. Ask yourself: How could you use animals in your advertisements? Your social media?