Should Your Brand Be on Snapchat?


By John Kultgen

Snapchat is now the fastest growing social network. and it's getting attention from brands that previously snubbed it. But as a marketer, think beyond the buzz and ask yourself, "Does it make sense?" Should your brand be on Snapchat? Here are five facts to help you decide.

71% of Snapchat Users Are Under the Age of 35

And 45% are under 25. That means if you’re looking to target Baby Boomers or Generation X, Snapchat isn’t for your brand.

68% of Teens Use Snapchat

If you’re looking to capture the youth market, Snapchat might be a more appealing option than Facebook, which only 47% of teens claim to use.

Snapchat Receives 7+ Billion Video Views Daily

Investing in video and investing in Snapchat should go hand-in-hand.

Wealthier Teens Are More Likely to Use Snapchat

15% of teens with a $100,000+ annual household income use Snapchat more than any other network, compared to 7% of teens with an annual household income of $30,000 or less. 

Snapchat Users Are 70% Female

This is a rough statistic cited last year by Snapchat CEO Evan Spiegel. Nevertheless, consider this high female skew when making your decision.


What are some other reasons your brand is or is not on Snapchat? Let us know in the comments below. 


1 “The Social Media Demographics Report 2015: Differences in age, gender, and income at the top platforms.” BI Intelligence. 2015. 

2 “Snapchat More Likely to Be Used Most Often by Wealthier Teens; Facebook Most Popular Among Lower Income Youth.” Pew Research Center: Internet, Science & Tech. 2015. 

3 2015.