Two big events are happening in 2016: The Summer Olympics and Presidential Election. But what else will marketers be able to capitalize on? Here are some dates you may want to mark in your calendar:
January 24 – February 22
The X-Files: Mulder & Scully are back for a six-episode mini-series.
Downton Abbey Series Finale airs in United States.
Batman vs. Superman: Dawn of Justice opens in movie theaters nationwide.
The final American Idol will be selected as the series concludes. (Exact air-date has yet to be announced.)
The Tony Awards should have high viewership this year thanks to hip-hop rap musical Hamilton.
Ellen DeGeneres is back as Finding Dory opens in movie theaters nationwide.
For the first time, the United States will host the 2016 Centennial Copa America (or Copa America Centenario), a highly anticipated international men’s association football tournament. Speaking of soccer, save the next date as well!
June 10 – July 10
Euro 2016: International men’s football championship will be held in France.
It’s been more than 30 years since the release of the original Ghostbusters. This summer, Kristen Wiig and Melissa McCarthy star in a new version that opens in movie theaters nationwide.
Rio de Janeiro hosts Summer Olympics.
We’ll be hearing about it all year, but the official Presidential Election will finally take place.
July 5 – November 15
Adele’s North American Tour will likely be talked about most of the year and concludes in November.