Snapchat is now the fastest growing social network. and it’s getting attention from brands that previously snubbed it. But as a marketer, think beyond the buzz and ask yourself, “Does it make sense?” Should your brand be on Snapchat? Here are five facts to help you decide.
71% of Snapchat Users Are Under the Age of 35
And 45% are under 25. That means if you’re looking to target Baby Boomers or Generation X, Snapchat isn’t for your brand.
68% of Teens Use Snapchat
If you’re looking to capture the youth market, Snapchat might be a more appealing option than Facebook, which only 47% of teens claim to use.
Snapchat Receives 7+ Billion Video Views Daily
Investing in video and investing in Snapchat should go hand-in-hand.
Wealthier Teens Are More Likely to Use Snapchat
15% of teens with a $100,000+ annual household income use Snapchat more than any other network, compared to 7% of teens with an annual household income of $30,000 or less.
Snapchat Users Are 70% Female
This is a rough statistic cited last year by Snapchat CEO Evan Spiegel. Nevertheless, consider this high female skew when making your decision.
1 “The Social Media Demographics Report 2015: Differences in age, gender, and income at the top platforms.” BI Intelligence. 2015.
2 “Snapchat More Likely to Be Used Most Often by Wealthier Teens; Facebook Most Popular Among Lower Income Youth.” Pew Research Center: Internet, Science & Tech. 2015.
3 Snapchat.com. 2015.