By Guy Siverson, Guest Blogger
It’s what makes the Internet thrive.
The question is, how do you create content that will ignite the spark of interest within social media marketing strategies?
This is the first of a three-part series designed to answer that exact question.
1. Define Your Goals
I know you have 101 other things to do with your business endeavors, but content is like your salesforce. Each piece that is created with a deep level of insight and value will be recognized and appreciated by your readers, thus establishing your place of authority in their eyes.
Here’s a path I take in creating content for social media channels.
First, I create the content for my blog. After posting on my site, the next step is to create the marketing message that will be shared out on associated social media channels. Understanding and defining your goals prior to creating the content empowers your ability to stay laser-targeted to the entire process of content creation.
2. Identify Your Target Audience
Who do you want to reach?
I know, the world!
After all, that is what the Internet is all about, right?
Unfortunately, that is kin to throwing Jell-O at the ceiling and hoping it sticks. This is no way to treat your online business endeavors.
Know your audience.
- What they do.
- Who they are.
- What they wear.
- What they think.
The more you can understand your audience and what motivates them to be involved with your niche, the greater the likelihood that you will be able to create content around their needs, desires, and dreams.
One of the best ways to become familiar with who your audience is would be to get active with them. Comment on their posts outside of your social profiles. Ask them questions. Listen.
Learn to hear the heartbeat of your followers, then develop content around what interests them. This strategy will cause them to know, love and trust you.
3. Outline Competitive Benchmarks
Your goals and audience are now defined, what’s next?
How about your unique positioning within the niche?
For this stage, I recommend sitting down with paper and pen. Include anyone who has a vested interest in your business achieving success.
- Business Partners
- Team Members
- Investors (as appropriate)
Brainstorm with these individuals on exactly what makes you different from your competitors. Then, capitalize on your uniqueness within the content that you create and share.
Be the difference.
What’s Ahead in Our Content Marketing Strategy Roadmap
The core foundation is now in place.
In the next edition of this series, we will look at ingredients that make for amazing content on social media channels. In the final part of this 3-part series, we will investigate why measuring your results in various ways is super critical.
However, before we proceed, I’d like to hear from you.
What thoughts resonate with you and your business pursuits?
What did I miss?
What didn’t I miss?
Share your comments, questions, thoughts and views below. And don’t miss part two of this series.
Guy Siverson is a Guest Blogger who has spent over 20 years helping people succeed online. His latest work empowers marketers to prosper financially. He is available for private consultations as well as live or virtual speaking engagements by calling 702-439-4766 during normal business hours.