In 2014, we reported on 9 Millennial Slang Words That Improve Your Social Media Voice. Since that time, we’ve retired “thirsty” and “bae” from our vocabularies to make room for the next wave of hip words and phrases. While we’re not necessarily suggesting that your brand takes on the personality of an 18-year old, it’s important that you’re able to decode the slang you see trending on social to understand what the younger crowds are talking about, especially when it comes to community management purposes.
And now, on to your vocabulary lesson…
Lit (adj): when something is turned up or poppin’, can also mean intoxicated
I’m so excited for this tour likeee y’all don’t even have an idea how lit it’s about to be ??
— Domo and Crissy ❤️ (@domoandcrissy) June 7, 2017
Shook (adj): shocked or surprised, variations may include “shooken” and “shooketh”
— Gabe Golin (@G_Golin) June 12, 2017
GOAT (noun): acronym for “Greatest of All Time”
if LeBron and the Cavs comeback from 3-0 down against the most talented team in NBA History, he’s without a doubt the GOAT
— CSB (@CSB_YT) June 11, 2017
Sus (adj): short for suspicious, meant to describe someone or something as scandalous or shady
Saw a dude looking sus near some bushes, but upon further investigation I realized he was petting one of the campus cats ??
— ʕ´•ᴥ•`ʔ (@ciniminion_) May 12, 2017
Woke (noun): the state of being aware or informed about current affairs or what’s going on in the community
The most unloyal people I know… ALWAYS act like they are. Stay woke everyone!
— Tyler Hannan (@thannan3) June 2, 2017
Extra (adj): over the top, excessive, dramatic
bruh i love attention and i love being extra life is too short to be boring im good
— ㅤㅤㅤ (@sadfeeI) June 9, 2017
FR (phrase): “for real” (generally written, not spoken)
it’s fr unhealthy how little sleep i get
— ak? (@amberkkayy) June 12, 2017
Hundo P (noun): short for one hundred percent ?
I love Luke Bryan a ridiculous amount and I am one hundo p not ashamed of it at all.
— Jess (@jesannjo) June 11, 2017
Bougie (adj): a variation of the word “bourgeoisie,” used to describe anything that is perceived as upscale
It’s hard being bougie on a budget
— dad (@bictorioo) June 10, 2017