On a network meant for visual appeal, there are few areas where the written word takes the spotlight. That makes the Instagram bio, limited to just 150 characters, something that requires precision crafting. Here we share with you some of our tried-and-true methods for crafting a bio that captures your brand while delivering a follow-worthy first impression.
Unlike other networks, keywords in your bio won’t improve your searchability. They will, however, make it easier to understand what your brand does. Using keywords that resonate with your audience and niche will help users better understand who you are, what you have to offer, and whether or not your account is relevant to them. Try thinking of the most important 2-3 words that describe your brand and go from there.
A good Instagram bio will let people know what your business does and how to find it. A great Instagram bio will do the same — with a bit of personality. Emojis and custom formatting can help emphasize personality but only in small doses that don’t distract from the main message.
Besides showcasing your brand personality, a good bio should also help deliver a business impact. First, include a link to your website where fans can shop or learn more. Second, make sure your brand category is properly selected (e.g., Product/Service, Website, Food & Beverage Company, etc.). Finally, use Call-to-Action Buttons to your advantage — Instagram allows you to choose from “Email,” “Directions,” and “Call.”
To see some of this advice in action, take a look at these top-notch examples from brands.
Ben & Jerry’s is short and simple in a way that clearly states what they do and includes a touch of personality.
Etsy’s bio provides an exemplary use of keywords.
Entenmann’s pairs brand history with a call-to-action.