Instagram Stories are your brand’s creative playground. Featuring interactive polls, GIFs, and doodles, food brands, in particular, have taken advantage of the format, leading the way in terms of original content. Here are three food brands truly doing stories thing right—either by showing a behind-the-scenes look, by developing a personality, or by engaging with followers.
Taco Bell has carved out a unique space with stories. The brand’s #WallpaperWednesdays gives brand ambassadors and taco lovers alike a way to show their cheesy pride. Taco Bell even hosts its wallpapers in its highlights for users to pick and choose from. By highlighting creativity instead of the run-of-the-mill food porn, the brand is engaging with the fans who actually matter (and all of their friends) through a fun wallpaper.
Key Takeaway: Dare to be different.
We all know the warm and fuzzy feeling we get when a Cheerios commercial comes on. (Those kids are just so darn cute!) So it makes sense that Cheerios has taken to Instagram Stories to further its positive sentiment by giving shout-outs to its followers with personal messages. Again, we see a food brand going far beyond the obvious. Cheerios isn’t just repurposing content—it’s taking full advantage of the interactivity of the platform to truly engage with its audience.
Key Takeaway: Be authentic.
“Health conscious go-getters that love the outdoors.” That’s probably somewhere in LÄRABAR’s audience demographic breakdown. The brand took that insight and brought it to life in stories, first posting an easy prompt (in this case, holding a wrapper in front of a landscape) and then gathering UGC to post themselves. The brand’s stories are filled with UGC, further positioning its products as the perfect sidekick to customers’ adventures. Collecting and posting UGC isn’t just a great way to interact with your audience, it’s also a great way to keep it real.
Key Takeaway: Know your audience.
How will your brand use Instagram Stories?
There are nearly 250 million active daily users of stories, and 33 percent of the most popular stories are from businesses. Not only that, but 20 percent of stories posted by businesses result in direct messages.
Are you fully taking advantage of Instagram? Get in touch.