With offices closed and employees working remotely, traditional studio shoots are no longer a viable option. So, brands have found themselves having to shift their content strategies and pivot toward alternative options such as live streaming and motion graphics.
But before you start mourning all of your brand’s summer photography plans, we’re here to let you know that photography is an option while working remotely—whether it’s those on-location ideas you’ve had in your head for a while but just haven’t had the time to execute, or outdoor content that’s now more accessible than ever.
Creating photography at home brings you back to your roots of learning photography and figuring out ways to use whatever you have in your environment. Since it’s not possible during this pandemic to have packages shipped to you in two days, you may need to find alternatives to the props or tools you use on a daily basis (clamps, gaffer tape, food styling tools, etc.). The fancy studio equipment and lights you’re accustomed to using may not be at home with you, but as long as you’re ready to be creative, resourceful, and a little bit scrappy, you’ll be able to figure something out. (Let’s just say natural light is about to become your new best friend.) Here are a few of our best work from home photography tips!
1. Use white paper or poster boards as at-home reflectors. This will help to bounce light and brighten your photos.
2. If you need linens in a setup but can’t find a pattern you like, try flipping them over to see if there’s a plain color on the other side.
3. Look around for different surfaces you can shoot on. These can range from a coffee table to a slab of wood to a bed sheet-turned-tablecloth.
4. If you’re planning to use natural light for a shoot, pay attention to the weather. When scheduling, see if you can plan the shoot on a better-weather day for optimal lighting.
5. Set up your scene next to a window for maximum light capability.
6. Take into account that natural light moves, so you might have to make camera adjustments on the fly.
7. Try to prep as much of the subject as possible ahead of time, so when you have that sweet spot for lighting, you can focus on just the shot itself.
8. If you want to explore more dramatic lighting, there’s also the option to experiment with very long shadows during the late afternoon or early evening (a.k.a. “golden hour”).
Interested in upping your brand’s photography game? Give us a ring.