September 9, 2020

Summer 2020’s Biggest TikTok Trends

Caroline Webster

Love it or hate it, you can’t deny that TikTok IS the moment. When June rolled around and it was clear that COVID-19 wasn’t going anywhere, the short-form video app became a destination for creativity, joy, and silliness all summer.

Unlike most apps, where the content is primarily from people you follow, TikTok’s “For You” page serves videos from all kinds of people doing all kinds of things. This allows trends to spread like wildfire, becoming ubiquitous outside of specific social circles or geographic areas.

Because of the app’s versatile features, trends take many forms—video editing styles, the use of popular sounds, songs, or dialogues, themes or challenges, the use of specific filters, or a combination of them all! Here are some of our favorites.

Cool Video Transitions

On TikTok, anyone can be a great video editor with a little practice. This summer saw a rise in fun video transitions, from people changing their outfits by kicking a shoe to… whatever this sorcery is ⬇️.

@officiallizsanchez

back at it again but this time ✨barbie tingz✨😈 #FitCheck #SmallBite #ChemicalHearts

♬ STAN LIZ SANCHEZ 4 CLEAR SKIN RN – officiallizsanchez

@jilliansurfs

this one was SOOO much fun & it’s def one of my fav vids ahh!! #transition #transitions

♬ original sound – themurphyfamsounds

Before and Afters

Everyone loves a good glow up, and people have found increasingly creative ways to document change over time. Six months ago, a wave of people recorded videos to a clip of Katy Perry’s “The One That Got Away” with the caption “they say to take a video 6 months apart.” This summer, people posted their “after” videos to showcase how much their style changed, and the results were amazing.

@mariellekparas

Don’t mind my hair in the 6months I thought I did something. #weightlosscheck #6months #thathairstriaghrfromscarymovie2

♬ The One That Got Away by Katy Perry – tumbling.sunflowers71

@tayhage

Before&After Fall Fashion #greenscreenvideo #ohshepassedaway #fallfashion #outfit

♬ original sound – treydreamz

Dances

We can’t mention TikTok without mentioning viral dance videos! Two popular challenges were set to the songs “WAP” by Cardi B feat. Megan Thee Stallion and “Tap In” by Saweetie.

@besperon

NEW DANCE ‼️ This is our mood when @iamcardib posted our video on her instagram! @kltkatnat #wap #dance #cardib

♬ WAP(feat. Megan Thee Stallion) – Cardi B

@addisonre

@hptimes3 dc @yodamnmomma

♬ Tap In – Saweetie

Story Time

People on TikTok have the craziest stories. One popular way to share them is by reenacting the story to music with captions that explain what happened. This summer, two sounds of choice were a clip from Teen Beach Movie’s song “Can’t Stop Singing” and the jingle to a Russian cereal called Miel Pops… don’t question it.

@jacksonguilford

Watch until the end for the craziest thing that ever happened to me… yes i had them eventually removed. #fyp #foryou #foryoupage #doctor #surgery

♬ I am at ur moms house – elizabeth_chetwynd

@onefinegay

it was like the second day and they bullied me for the rest of the summer #fyp

♬ Mi Pan Su Sus – itzmilpops

Photography Tips

As a creative content agency, we especially appreciate this one! From professional photos to smartphone shots, photographers of TikTok spent the summer giving their best tips for how to get amazing pics. 

@kyliekatich

How I capture movement: it’s all about shutter speed!!! Wait until the end to see my usual settings! 🤟🏼✨ #educationaltiktok #howto

♬ original sound – kyliekatich

@bornuncreative

Turn your lame-ass friends into bad-ass friends! Share, like, and comment! #iphone #learnontiktok #phototricks #posingtips

♬ FEEL THE GROOVE – Queens Road, Fabian Graetz

Random Fun

Some trends just don’t fit into a category, and that’s what’s beautiful about TikTok. We could explain them, but we recommend you just experience them for yourself.

@charlottefoldes

Had to hit it one more time! @danielfoldes_ #siblings #TooManyShoes #BiggestFan #fyp #duet #elfMagicAct

♬ Love Story Discolines – ethanishung

@mmmjoemele

Wait for pops to join in😂 #foryou

♬ Go Go Go Who’s Next? – Hip Hop Harry

@kyliejenner

🤍⛈ snack challenge.

♬ original sound – kyliejenner

@hazelgraye

#duet with @abi.hawkyy WHY IS MY BRITISH ACCENT SOOO BAD 😭😂 #fyp #american #british #questionsforamericans #Summer2020

♬ original sound – abi.hawkyy

@lexylately

Cuz of y’all, Kevin can cover his mom’s rent- and get himself something nice. #fyp #music #venmochallenge #serialtipper #tiktokcovers #lexylately

♬ original sound – lexylately

If you didn’t smile while watching the videos in this post, we don’t believe you! Its future might be uncertain, but no matter its fate, TikTok has had a profound impact on social media—this summer and beyond. 

Wondering whether your brand should be on TikTok? Drop us a line.

Tags:Creative, Niche Networks, TikTok, Trends, Video

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