What You Need to Know About Pinterest’s New Visual Discovery Tools

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By Amanda DiAntonio, Senior Copywriter

Many brands have wondered about Pinterest and whether it is a network they should consider. The truth is, it’s not right for every brand, but for many it holds unique potential. As Pinterest continues to upgrade its business capabilities, three new Visual Discovery tools were announced on its blog last week. Here’s what you need to know about the latest updates.

1. Shop the Look

Pinterest Shop the Look

In 2015, Pinterest introduced a way to pinpoint different items within a Pin. Now, with their new “Shop the Look” tool, Pinners will be able to locate and even purchase products they find within fashion and home decor Pins. 

Applicable Pins will appear with blue circles next to products for purchase. Once the user clicks on the circle, they will be taken to a related website. Several Pins also appear beneath the original image featuring the products shown and several other similar options. If a Pinner is ready to make a purchase, they have the option to do so right within Pinterest. Currently, Pinners can shop looks from brands like CB2, Macy's, Neiman Marcus, Target, and Wayfair. 

2.  LensBETA

Pinterest LensBETA

How many times have you spotted something out in the world that you love, but never knew the name of it? Pinterest wants to help users find the things they love even if they can’t quite describe them. “Pinterest Lens” (currently in beta) uses machine vision to detect objects in the real world and suggest related items within the site. 

Pinners can point their mobile cameras at an object and then tap on it to see related styles and designs. Lens can also be used for food—for instance, point the camera at an avocado, and Pinterest will provide you with a variety of recipes to try. Their website states: “As more and more people use it, results will get even better, and the range of objects Lens recognizes will get increasingly wider.”

3. Instant Ideas

Pinterest Instant Ideas 

The Pinterest home feed is populated with Pins that are relevant to the user. Now Pinterest wants to help people find ideas inspired by the things they already like.

With “Instant Ideas,” a user will now see a small circle on each pin in their home feed. With one click, the user is provided with related ideas that also appear right in their home feed. Pinterest hopes that this tool will help make users’ feeds even more personalized. 

Pinterest’s three new Visual Discovery tools were created to let people’s eyes and tastes guide them. Not only are they seeking ways to help Pinners find exactly what they love, they are helping businesses connect with their users in new and exciting ways.

Want to learn more about Pinterest for your business? Contact Likeable Media to learn more.