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Likeable Social Media Executive Action Guide

In this free action guide, you'll learn how to:

  • Connect with the right audience
  • Create true engagement with consumers
  • Drive sales and build customer loyalty


Download this comprehensive guide to help your team build and execute the perfect social media plan.


From Dave Kerpen, one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart social media engagement. This updated edition of the New York Times bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new platforms such as Snapchat and Instagram Stories, along with updated tools, and tactics around video, mobile, paid media, and data.