Likeable was an early adopter of Snapchat Spectacles. After acquiring the device on the first day they were available, we began working with Grubhub to construct an activation to surprise and delight Grubhub customers in Chicago.
To take advantage of the unique first person POV, we created a series of Spectacles Snaps that showcased a day in the life of a Grubhub delivery man delivering hot coffee and cookies to surprised citizens of Chicago. These videos teased an upcoming live event on Facebook and Twitter. This was the best performing piece of Snapchat content for Grubhub to date. It garnered more than 6,000 views on each Snap in the story and earned coverage in The Media Post and Digiday.
Views on Promotional Video
Peak Viewers on Snapchat
Total Snaps Viewed