Fannie Mae wanted to use National Homeownership Month to celebrate and thank its customers, housing industry partners, and employees for making homeownership a reality for millions of Americans every year.
To demonstrate their concrete impact, we launched a campaign centered around the idea that Fannie Mae’s partners are the “keys” that open doors for those who dream of someday owning a home. We created video, visual, and data visualization content that highlighted the key players, moments, insights, and innovations that make homeownership a reality. We produced the campaign concept and the first two weeks’ worth of deliverables in 7 business days.
- Lower CPE Compared to Industry Averages
- Above Average View Time for Facebook Instant Experience Ad
- More Facebook Shares Compared to Brand’s Other Paid Initiatives