Fannie Mae National Homeownership Month

Objective

Fannie Mae wanted to use National Homeownership Month to celebrate and thank its customers, housing industry partners, and employees for making homeownership a reality for millions of Americans every year.

Solution

To demonstrate their concrete impact, we launched a campaign centered around the idea that Fannie Mae’s partners are the “keys” that open doors for those who dream of someday owning a home. We created video, visual, and data visualization content that highlighted the key players, moments, insights, and innovations that make homeownership a reality. We produced the campaign concept and the first two weeks’ worth of deliverables in 7 business days.

Results

  • Lower CPE Compared to Industry Averages
  • Above Average View Time for Facebook Instant Experience Ad
  • More Facebook Shares Compared to Brand’s Other Paid Initiatives

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