Great Wolf Lodge Full-Funnel Ads Strategy

Objective

Great Wolf Lodge was facing sharply increased revenue growth goals. To meet them, it needed to adjust its paid social strategy from a conversion-focused approach to a full-funnel campaign.

Solution

We rebuilt GWL’s social strategy from the ground up: from new content, to a more robust approach to audience definition and targeting, and an integrated, cross-platform media implementation.

Results

Achieved a conversion ROAS (past guests) 86% above historical benchmarks for the first quarter

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