Auntie Anne's Just Roll With It

Objective

Auntie Anne’s launched a brand campaign called “Just Roll With It” across multiple media outlets. They wanted us to lean into the multiple audiences they serve, knowing social was a safe place to test audiences and target accordingly.

Solution

To help generate awareness of the newly launched “Just Roll With It” campaign, we produced this video compilation to showcase a wide variety of audiences and relationships enjoying Auntie Anne’s products.

Results

More than 3x the video view goal

 

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